Ethical and Sustainable Choices
The way consumers purchase poultry is also undergoing rapid transformation as digital shopping channels gain traction. Online grocery platforms, subscription services, and food delivery apps have made it easier than ever to buy fresh or processed poultry products without setting foot in a store. This trend accelerated dramatically during the COVID-19 pandemic, when safety and convenience became central considerations, but it has remained strong even as in-person shopping rebounded.
Younger generations in particular are comfortable purchasing fresh meat online, with surveys showing that nearly half of U.S. consumers in the 18–34 age group have bought poultry and other fresh proteins through digital platforms in recent months. E-commerce offers added benefits such as greater traceability, the ability to compare brands, and access to niche or specialty poultry products that may not be available in local supermarkets. Direct-to-consumer farm sales, meal kit services, and customized poultry subscription boxes further illustrate how digitalization is reshaping not just where people buy their food, but how they perceive freshness, quality, and trust in suppliers. For producers and retailers, embracing digital sales channels is no longer optional but a strategic necessity to meet evolving consumer expectations.
Price Sensitivity and Value for Money
Affordability continues to play a central role in poultry consumption. During periods of economic uncertainty, poultry often becomes the preferred protein choice as it is generally cheaper than beef, seafood, or plant-based alternatives. Retailers and producers must balance quality with cost to maintain consumer loyalty.
The Impact of Alternative Proteins
While plant-based and lab-grown proteins are gaining traction, poultry remains resilient due to its taste, affordability, and cultural importance in many regions. However, some consumers view poultry and plant-based proteins as complementary rather than competing choices, leading to diversified household protein purchases.
Digitalization and E-commerce Growth
Online grocery platforms and food delivery apps are changing how consumers buy poultry. From customized subscription boxes to direct-to-consumer farm sales, digital channels provide greater access and traceability. This trend has accelerated post-pandemic, with convenience and safety cited as major benefits.
A transforming global industry
The poultry sector has seen rapid growth and structural changes, with increased focus on efficiency, scalability, and sustainability.
Today, it plays a key role in meeting global protein demand.




